On 01 March 2013 at 21:02 | updated on 29 October 2013 at 17:55

Why skate shops should communicate on ReL/OLS?

Why skate shops should communicate on ReL/OLS?

You are managing a skate shop specializing in roller/inline skating. You are selling skates to casual and experts skaters every day. One or the other regularly read our columns ...


A premium showcase

20 ans Ligne Droite

ReL/OLS is a unique access point to potential customers for specialized shops in France and all around the World with its different versions:

  • French
  • English
  • Spanish
  • and German soon!

ReL offers a multitude of supports to promote your products among skaters ...

ReL can design for you a communication campaign combining various supports and advise you on the best ways to get your message across.

  • infomercials
  • Banners
  • Announces on our forums

Infomercials: a non-intrusive advertising

Stand RollX aux 24H du Mans Roller

Infomercials/advertorials are brief or long articles providing useful information about your shop or your actions (with a promotional purpose).

This form of advertising is commonly used in the press. This is a non intrusive way to get in touch with skaters.

Here are some types of content that we can promote:

  • a presentation of your shop
  • a new collection of products
  • a specific product
  • a commecial action
  • a private sale
  • sales
  • Sponsored riders or sponsoring actions
  • etc.

We offer packages depending on the number of advertorials that you want to release. Contact us for more information!

Substantive articles capture the attention of readers

These promotional articles appear in the main slider of your web sites. This is the most visible part of the home page and the most read.

A mention "infomercial" appears at the top right of the article to explain that is not a standard article. It avoids confusion.

Rate per article
Drapeau FrançaisFRA€ 150
Drapeau USAUSA€ 75
Drapeau espagnolESP€ 30
Drapeau allemandGERsoon

Note: these articles remain on our web sites indefinitely. Even if they no longer appear on the home page, they are stored in the archives. Thus, it generates traffic and advertising for a long time. This is what is called "the trail effect."
This is an added value for you in terms of SEO on a highly qualified Web site..

Furthermore, you can add as many photos as you wish in the articles!

The content of the article and visuals are provided by the client. They are subject to approval before publication on our web sites.
Modifications may intervene to respect the editorial line of the site. We can also write your infomercial (on quote).

  • Location: Home page and articles' archives
  • Size: full page
  • Duration: permanent
Rate per news
Drapeau FrançaisFRA€ 70
Drapeau USAUSA€ 35
Drapeau espagnolESP€ 20
Drapeau allemandGERsoon

Promotional news

The promotional news appear in the "news" section. In the same idea as the infomercials but more concise, the news can be used to communicate frequently with skaters. For example, they can be used in case of release of a new product, exclusive or flash sales, etc.
Each news is generally released with a photo.

  • Location : Home page and news archives
  • Size: full page
  • Duration: permanent

That's simple, fast and efficient!


Montly rate
Drapeau FrançaisFRA€ 300
Drapeau USAUSA€ 200
Drapeau espagnolESP€ 100
Drapeau allemandGERsoon

Bannière MPC EOSKates

Main banner

If you want maximum visibility on our web sites, this offer is for you!

The main banner is displayed on almost all pages of our web sites (except forums).

NB : You can change the banner as often as you wish. The more you change and the more the banner will be clicked!
We provide a statistic tool to follow your campaign efficiency hour/hour. A summary is automatically sent every week.

  • Location: top right of pages (except forum)
  • Size: 450x85 pixels 
    (other sizes: email us)
  • Max weight: up to 150 Ko
  • Banner format: gif, jpg, png or flash
"Skyscraper" montly rate
Drapeau FrançaisFRA€ 230
Drapeau USAUSA€ 120
Drapeau espagnolESP€ 60
Drapeau allemandGERsoon

Bannière Hawaii Surf

Lateral banners

This type of banner is recommended for promotional operations over time.
We propose two formats of banners depending on your budget.

You get an excellent exposition on the home pages of our website.

It is primarily intended for shops that wish to boost their sales. It is possible to change the visual regularly during the campaign to improve the results.

Advantages: These banners will ensure a constant number of display. We provide a tool to help you track the number of click hour by hour!

"Skyscraper" banner

  • Location: all pages
  • Size: 120x180 pixels
  • Max size: up to 100 Ko
  • Banner format: gif, jpg, png or flash
"Square" montly rate
Drapeau FrançaisFRA€ 150
Drapeau USAUSA€ 75
Drapeau espagnolESP€ 40
Drapeau allemandGERsoon

Publicité Ligne Droite

"Square" banner

  • Location: all pages
  • Size: 120x120
  • Max size: up to 100 Ko
  • Banner format: gif, jpg, png or flash


Lateral banner in the newsletter

The newsletter is sent every 15 days or every month depending on the period. It summarizes key information  of the previous month. More than 500 French skating clubs subscribed to our newsletter.

It summarizes the key information of the previous month and announce upcoming events. It is possible to insert one or two banners. The visual is provided by the client or by ourselves (on request and quote).

Rate per newsletter : € 150
  • Location: right side of the newsletter
  • Size: 150x400 pixels
  • Max. weight: jusqu'à 300 Ko
  • Registered skaters: more that 5000

A dedicated section on our forums: "Offers from our partners"

We opened this part of the forum for your partners to be in direct contact with skaters. You can post your most interesting offers without disturbing the other sections of the forum.

The forum is one of the most popular sections of the site. You can respond directly to questions from users and create a close relationship with them, good for your reputation!

Annual rate: € 300
  • Location: forum 
  • Size: A whole section of the forum
  • Duration : one year

Contact us!

If you need more information or quote, feel free to contact us: webmaster@rollerenligne.com


ReL/OLS rates for 2013

Communication campaign for events organizers

Communication campaign for brands

Released  on 01 March 2013 - Read 6277 times

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